Fostering innovation

Innovation is critical to the sustainability of our organisation. It enables us to step change our growth, continually deliver value to our consumers, customers and other key stakeholders, and keep ahead of increasingly fierce competition and changing market needs. We are dedicated to fostering innovation across all elements of our business: in our brands, processes and culture. It is a core enabler to achieving our strategy and having a business that is sustainable for the long term.

We understand that while it is relatively easy to generate ideas, without the processes in place to evaluate those ideas and move them on to new product development, we lack the ability to continually sustain successful innovation. To develop this capability and embed appropriate processes, our Marketing Capability team has pursued, evolved and embedded best-practice capability in their delivery of our ‘Lion Keys for Consumers – Innovation’ program. They continually broaden the thinking, bringing external perspectives and learnings from all parts of our business and from our existing innovation teams to ensure we remain world-class and fresh, with the ability to generate ground-breaking innovations such as Hahn White.

Bringing innovation to the workplace, consumers and customers isn't just a marketers’ privilege. In fact, innovation comes when all parts of our business are externally engaged, agile and creative. One way we have encouraged more innovative thinking across the business is by sharing our learning across all our business units and functions. For instance, we shared marketing tools such as the IQ Process with our sales teams and our customers and have trialled new ways of sharing information in Open Space workshops. With no agenda to the day, it provided a free environment to think as a group, come up with new ideas and explore their potential.