| Lion Nathan Australia |
Findings |
|---|
| 84% of customers engaged |
- Customers were more satisfied and more likely to recommend LN than in 2009
- LNA continued to be ranked No. 1 against competitor data set
- What matters most to driving high engagement is: effective sales force, market information and insights and our image and reputation
- From these results, we identified market information and insights is an area of opportunity for us to sustain high engagement and differentiate us from our competitors
|
| Lion Nathan New Zealand |
Findings |
|---|
| 89% of customers engaged |
- LNNZ ranked No. 1 against competitor data set
- Our engagement results are similar across Central, Southern and Northern Territories
- Our brand and sales team effectiveness continue to matter most for driving engagement
- Order placement is a new driver this year
|
| National Foods |
Findings |
|---|
| National Foods did not measure its customer engagement in FY10 |
- A customer engagement survey will be distributed to all customers across all LNNF business units in FY11 to help identify opportunities for improvement and ensure we’re providing customers with the highest quality of service
|
